行銷學之大量客製化行銷

行銷學之大量客製化行銷

蘋果花的老公

701 0

2017/11/17

1 mins read

☕

昨天上的是企業管理概論

當中的行銷然而對其中的大量客製化行銷

其實上是我較感興趣的部分

客製化行銷其實上是指少量並滿足客戶的需求

類似中華郵政公司有提供客製化郵票

但是這些都是針對單一族群的需求

那大量客製化行銷到底是指什麼呢

我們來舉個例子好了

我要買一台筆記型電腦

假設說我買Apple MacBook air

他可能只能做到CPU的升級

SSDHD的升級

那我們再來看看戴爾筆記型電腦

他應該是比較接近於模組式的方式

不管哪一個幾種

他都可以做到CPU的升級

記憶體的升級

硬碟的升級

保固的升級

軟體的升級(試用版升級成正式版)

螢幕的升級

等等

我想大量客製化行銷

應該指的就是類似像戴爾電腦的這種行銷方式

WriterShelf™ is a unique multiple pen name blogging and forum platform. Protect relationships and your privacy. Take your writing in new directions. ** Join WriterShelf**

WriterShelf™ is an open writing platform. The views, information and opinions in this article are those of the author.

青蛙和癩蛤蟆的故事，所帶給我的省思

創新創業成功案例之便所歡樂主題餐廳

Article info

Categories:

說心事

⟩

校園生活

⟩

...

Tags:

大量客製化行銷行銷學蘋果花的老公

Total: 259 words

More to explore

Working Principle of Flow Switch and Its Applic...

Flow switches are devices used to control the flow of liquids or gas in a selected channel. Flow switches work through the use of a paddle. The displacement of the paddle is because of the force of fluid that passes through it.A flow switch is a...

5 Elegant Women's Day Flowers & Gifts for Her

Flowers are the best way to recognize someone important in your life. There are many flowers that you can use to celebrate women's day. These flowers have to be beautiful because women are important in the world. Always make sure to send your wo...