Generates 50+ concepts through employees to eliminate single-use plastic to become eco-friendly
New Delhi, October 4, 2019: AmwayIndia, the country’s largest FMCG direct selling company, has pledged to reduce and eliminate single-use plastic in all its office locations. The move is in line with Hon’ble Prime Minister Narendra Modi's broader campaign to phase out single-use plasticsfrom India by 2022*.
As a responsible business, Amway’s efforts are in line with the Hon’ble Prime Minister- Shri Narendra Modi’s campaign to save our environment from the perils of single use plastic.
Commenting on the efforts, Anshu Budhraja, CEO, Amway India, said, “Amway has always been an environmentally conscious and responsible company. Our efforts in eliminating single-use plastic across all offices in India is an important step in our commitment to support the Government’s fight against the environmental perils of single-use plastic. I believe the effective solution to eliminate single-use plastic from our lives is by making this a personal call to action, and that is why every employee of Amway is helping us drive this change to become a 100% eco-friendly workplace by the end of this year.”
In its campaign against single-use plastic, Amway India formed a cross-functional team to implement various initiatives in less than 40 days. The company with its intrapreneurial culture innovatively engaged its employees to generate 50 different concepts to eliminate single use plastic from work life of which these have been already executed:
· Plastic water bottles have been replaced with glass bottles in all meeting rooms and each employee has been provided copper bottles for daily use in office, leading to elimination of over 75,000 water bottles per annum
· Plastic folders, agenda print outs and plastic stationeries have been discontinued
· Plastic cutlery has been replaced with steel/biodegradable cutlery
With these and similar initiatives in the days to come, Amway offices in India have become single use plastic-free and eco-friendly workplaces. The company will continue to ‘Reduce, Reuse and Recycle’ for a better tomorrow.
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[i] direct selling with presence in over 100 countries & territories.
Globally, Amway is 60 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[ii]. With the aim of increasing consumer outreach Amway has set up more than 63 Xpress Pick & Pay stores across the country.
Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[iii]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen, Atmosphere Drive for passenger vehicles and Atmosphere Mini – home air purifier in the Air Purifier category and the Energy Drink and the Sports Nutrition segment (Whey Protein) with XS. Last year, Amway launched a range of Nutrilite Traditional Herbs supplements, Attitude Be Bright Herbal SkinCare products and Glister Herbal Toothpaste developed specifically for the Indian consumers
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. India is one of two key global manufacturing hubs for Amway, along with China, in addition to the company’s U.S.-based manufacturing operations. Amway manufacturing facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment friendly and sustainable facilities in the country
Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data
[i] Source: ASSOCHAM data 2017
[i] As per Amway Refund Policy
[i] Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per premium skin care definitions; retail value sales; UBN; 2016 data